OUR STORY
Our Story – BO + BALA Australia
BO + BALA is a children's jewellery brand that fosters big dreams, promotes positive energy and celebrates the whimsical, free-spirited nature of childhood.
Our Story – Where It All Began
BO + BALA was originally founded in 2016 by two mums with young children. Inspired by their children's unconditional love, vibrant personalities and zest for life, they combined their backgrounds in jewellery and graphic design to create a meaningful and beautiful children's jewellery brand.
Their vision was simple — to create jewellery that celebrates childhood, encourages confidence and inspires children to believe in themselves.
The name BO + BALA means "TO LIVE YOUNG".
From the beginning, BO + BALA has been about much more than jewellery. It is about celebrating life's precious moments, embracing imagination and encouraging children to live young, dream big and shine bright.
A New Chapter – Now Part of Families Magazine Australia
In 2026, BO + BALA was acquired by Families Magazine Australia, marking an exciting new chapter in the brand's journey.
Families Magazine Australia is an established Australian parenting and family lifestyle publication, connecting families with valuable information, activities, experiences and inspiration.
With a shared passion for celebrating childhood and supporting Australian families, BO + BALA is a natural addition to the Families Magazine family.
Under its new ownership, BO + BALA continues to embrace the values that inspired its creation while looking towards an exciting future of fresh collections, beautiful designs and meaningful jewellery for children and teens across Australia.
Our mission remains the same — to inspire confidence, celebrate individuality and create jewellery that brings happiness to every child who wears it.
Beautiful Jewellery Made with Care
At BO + BALA, we believe children's jewellery should be as special as the little ones who wear it.
Our jewellery is crafted using high-quality, nickel-free materials, with our signature 925 sterling silver collections offering timeless beauty and lasting quality.
Each piece is thoughtfully selected to combine comfort, style and meaning, making it a beautiful keepsake for birthdays, celebrations, special milestones and everyday moments.
We believe jewellery should not only look beautiful but also carry a message of positivity, confidence and self-expression.
More Than Just a Piece of Jewellery
BO + BALA is more than jewellery — every piece tells a story.
Our jewellery celebrates the qualities that make every child unique — kindness, courage, friendship, imagination and the confidence to dream big.
From delicate necklaces and charming bracelets to meaningful keepsakes, BO + BALA pieces are designed to inspire positive thoughts and create treasured memories.
Our signature jewellery pieces come with special attribute cards carrying uplifting messages, making each gift even more meaningful.
Celebrating Every Stage of Childhood
Childhood is filled with magical moments, unforgettable milestones and endless possibilities.
At BO + BALA, we celebrate these moments with jewellery that reflects the joy, creativity and individuality of children and teens.
Whether you're searching for a birthday present, a friendship gift, a special keepsake or a little surprise, our collections offer something beautiful for every occasion.
Our jewellery is created to celebrate the little moments today that become treasured memories tomorrow.
Our Promise to Australian Families
As part of Families Magazine Australia, BO + BALA is committed to bringing Australian families beautiful jewellery, meaningful gifts and a positive shopping experience.
We value quality, creativity, individuality and the happiness that comes from giving something truly special.
We are proud to continue the BO + BALA journey in Australia, building on the brand's heritage while creating new memories for the next generation.
Live Young. Dream Big. Shine Bright.
To the children who inspire our collections, fill our lives with joy and remind us to see the world with wonder — thank you for encouraging us to LIVE YOUNG and DREAM BIG every day.
BO + BALA Australia — Little Jewellery, Big Dreams. 💞
Proudly part of the Families Magazine Australia family.